About Us

We’re Society by Design — a strategic creative studio shaping brands with clarity, purpose and intent.

Led by creative director Maria Helou, the studio partners with businesses across property, lifestyle and service-based industries to create considered, high-impact brands.

With experience spanning global and local brands, our approach is both strategic and commercially driven, focused on building brands that connect, evolve and lead.

Each project is led with intention and supported by a curated network of specialists, ensuring every outcome is tailored, thoughtful and executed to the highest standard.

Meet the Founder

Maria Helou is the founder and creative director behind Society by Design — a strategic studio focused on shaping brands with clarity, purpose and intent.

With experience spanning both global and local brands, Maria brings a considered, commercially driven approach to every project, having worked with names including Google, Lamborghini, Adidas and Audi.

Her work spans property, hospitality and lifestyle sectors, partnering with clients to create brands that are both distinctive and high-performing.

Society by Design operates as a founder-led studio, with Maria leading each engagement and collaborating with a curated network of specialists to deliver considered, high-quality outcomes.

Book a discovery call
Book a discovery call

How We Work

  • We create considered brand identities and digital experiences designed to position your business with clarity and impact.

    From brand strategy and visual identity through to website design, each element is crafted to connect with your audience and support long-term growth.

Start your Project
Start your Project

  • We deliver considered creative across print and digital, ensuring every touchpoint reflects your brand with clarity and consistency.

    From campaign assets to ongoing marketing support, our work is designed to strengthen and evolve your brand over time.

Work with us
Work with us

  • We provide strategic clarity across your brand, marketing and digital presence.

    Through brand audits, positioning and creative direction, we help you define your direction, strengthen your message and ensure every touchpoint is aligned and intentional.

Book a Discovery Call
Book a Discovery Call

Trusted by brands who expect more

  • Changing our business' logo after 10 years was a big step for our business that was full of emotions. Maria has worked within the hospitality business in the past so Society by Design was definitely the right company for the job! The sense of professionalism in the concept and the design was more than what we expected and the end result was a huge success.

    Chris - Longboard Bar

  • I want to say a massive thank you from the Google team for the success of last night. You turned the brief into an incredible showstopper event!

    Connie - Google Melbourne

  • Words can never truly explain how amazing the experience with Maria and the team was. I highly recommend society by design not just for their amazing designs, but because they listened to every idea and note, they’re professional and kept me updated throughout the entire process… I felt like my baby (business/brand) was in the safest hands. I can’t thank them enough for turning a dream into a reality, and bringing it to life!!

    Vanessa - Baked by Borgs

  • We had spent the previous year with a different company and had almost no return for our investment. Since we changed to society by design we have had major public interaction from previously unknown clients. I have also hired society by design for my massage and float centre business and they have not disappointed there either. The professionalism and knowledge of marketing and design are second to none.

    Gerald - Massage and Float Bondi Junction

  • It's a joy to work with Society by Design, your creatives always exceeds expectations and your marketing knowledge is the best to help the visitor centre boost tourism for the region. You're a legend.

    Annika - Katherine Visitor Centre

  • I knew from the first conversation that Maria and the team at SBD were the right people to guide my vision into reality. Their philosophy on design and style resonates with my approach. SBD’s friendly and professional approach had me enjoying the process as much as the finished product.

    Paul - NKD PAV

  • These guys are nothing less then exceptional. They are incredibly passionate about their profession. The team excel in communication and creativity and employing this company is easily one of our best decisions as an organisation. Their professionalism and quality of work has elevated our digital presence at a level we are super grateful for. They are super easy going as well - being in a creative industry can be very hard when dealing with non creative clients and patience is a must - which they 100% have a lot of!

    Andrew - Townsville Christian College