PREPARED BY SOCIETY BY DESIGN
Creative & Website Services
2026
Society by Design partners with hospitality brands to create thoughtful, experience led design that connects with people both online and in venue. From cafés and restaurants to bars, boutique food brands and lifestyle spaces, we combine strategy, branding and digital design to help businesses stand out in a highly competitive market.
Whether you are launching a new concept, refining an existing venue or elevating your customer experience, our approach is tailored to create cohesive, commercially aligned creative that feels intentional at every touchpoint. From branding and menus to websites and ongoing creative support, we design with longevity, clarity and growth in mind.
People-First Approach
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Reliability You Can Count On
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A Focus on Quality
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People-First Approach · Reliability You Can Count On · A Focus on Quality ·
OUR PROCESS
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Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
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Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
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Adapt as Needed
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
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Deliver with Confidence
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Branding & Creative
Mini Brand Starter
Perfect for new venues, pop ups or small hospitality concepts looking for a professional and cohesive visual identity without the investment of a fully custom brand package.
This package is a semi-custom branding solution, meaning concepts are strategically tailored to your business using refined design foundations and creative direction developed by Society by Design.
Primary logo
Secondary logo variation
Brand colour palette
Font selection
Basic brand guidelines PDF
Social profile image suite
Process & Deliverables
Two initial logo concepts presented
One selected concept refined
Two rounds of revisions included
Final files supplied in web and print formats
Timeframe
Estimated turnaround: 2 to 3 weeks depending on feedback and response times.
Investment
from $3,500 + GST
Additional Revisions
Any revisions beyond the included rounds will be billed at $220 + GST per hour.
Full Brand Identity
A complete custom branding package for hospitality businesses wanting a refined, strategic and highly considered visual identity that creates consistency across every customer touchpoint.
Ideal for restaurants, bars, boutique hospitality venues and growing food brands ready to establish a strong market presence.
Includes:
Brand strategy direction
Primary logo
Secondary logo suite
Submarks and brand elements
Custom colour palette
Typography suite
Brand patterns or graphic assets
Brand guidelines document
Social media launch assets
Packaging or menu creative direction
Process & Deliverables
Three initial brand directions presented
One selected direction refined and developed
Three rounds of revisions included
Final files supplied in web and print formats
Timeframe
Estimated turnaround: 6-8 weeks, depending on scope and response times.
Additional Revisions
Any revisions beyond the included rounds will be billed at $220 + GST per hour.
Investment
from $5,500 + GST
MENU DESIGN AND LAYOUT
Professionally designed menus that align with your venue branding while creating a clear and elevated customer experience.
Suitable for dine in menus, cocktail lists, wine lists, takeaway menus and seasonal updates.
Includes:
Custom menu layout design
Typography styling
Basic imagery placement if supplied
Print ready artwork files
Digital menu version if required
Process & Deliverables
Two initial design directions presented
One selected direction refined
Two rounds of revisions included
Timeframe
Estimated turnaround: 1 to 2 weeks.
Additional Revisions
Additional revisions or content changes billed at $220 + GST per hour.
Investment
From $550 + GST
Additional menu updates from $120 + GST
3. Social Media Starter Kit (Canva)
5 x custom-designed Canva templates, tailored to your brand:
Educational post
Quote / value-based post
Personal/story post
Carousel cover
Tip-based reel post
Templates will be:
Fully editable in Canva
Easy for you to reuse and adapt
Designed for consistency and flexibility
1 initial design direction, 2 revisions per post
What This Doesn’t Include (For Now)
To keep this stage focused and cost-effective, the following will be scoped later when you’re ready:
Full brand identity system
Website design
Advanced marketing strategy
STARTER WEBSITE
Ideal for cafés, takeaway venues and boutique hospitality brands wanting a polished and professional online presence.
Built on Squarespace using a semi custom design approach tailored to your branding and business requirements.
Includes:
Custom designed Squarespace website
Up to 5 pages
Mobile responsive design
Contact form integration
Social media integration
Basic SEO setup
Image placement using supplied assets
Process & Deliverables
One initial website design direction presented
Two rounds of revisions included
Client to supply written content unless otherwise quoted
Timeframe
Estimated turnaround: 3 to 5 weeks, depending on feedback and content delivery.
Hosting & Ongoing Costs
Website hosting: $550 + GST per year
Monthly maintenance, health checks: $360 per quarter
Website updates: from $250 per update, where required
Additional Revisions
Additional revisions, content uploads or structural changes billed at $220 + GST per hour.
Investment
From $3,500 + GST
FUTURE PATHWAY
When you’re ready (typically after more study and clarity), we can move into:
Full brand identity
Website design
Content strategy
Client experience design
This staged approach ensures you invest at the right time, in the right direction.
To support you at this early stage, I’ll also be gifting you my Business Starter Blueprint.
This is something I typically provide as a paid resource, however I truly believe it will help you build your brand the right way from the beginning.
This blueprint is made up of three structured guides that will walk you through both the strategy and foundations of building a successful brand:
Small Business Checklist
A practical starting point to ensure you have the essentials in place as you begin your journey.Marketing Plan Workbook
A comprehensive guide designed to help you build a clear roadmap for your business.This workbook walks you through:
Defining your target audience and understanding their behaviours
Conducting market and competitor research
Setting clear, achievable goals using the SMART framework
Identifying key performance indicators (KPIs)
Planning your launch strategy and marketing assets
It’s designed to help you think strategically from the beginning, not just creatively.
Brand Building Workbook
This guide focuses on building the foundation of your brand beyond just visuals.It will help you:
Define your brand personality and attributes
Establish your mission, vision, and values
Clarify how you want to be perceived in the market
Explore your visual direction and design preferences
This is where your brand begins to take shape in a meaningful and aligned way.
FILES TO GET YOU STARTED
This stage is about building strong foundations, not rushing into decisions before you’re ready.
Between your personal brand setup and the Business Starter Blueprint, you’ll have everything you need to start showing up professionally, while giving yourself the space to grow, evolve, and refine your direction over time.
I’m really looking forward to supporting you on this journey.
Maria