Creative & Website Services
PREPARED BY SOCIETY BY DESIGN
Oxford Blue Events · 2026
Thank you for taking the time to complete our brand questionnaire, Brooke — your answers gave us a genuinely clear picture of where Oxford Blue Events is headed, and honestly, it's an exciting brief.
You're building something the Central West doesn't currently have: a true one-stop shop for events — management, hire and venue support under one roof — delivered with style, warmth and a price point people can actually reach. That combination of "elevated but attainable" is rare, and it's exactly the kind of positioning a strong brand identity can own.
You've already taken the leap and launched. This proposal is about giving the brand the foundations to match — it outlines what we heard, the strategic and creative direction we recommend, the scope of work, timelines and investment. Everything here is a starting point for conversation; we'd love to refine it together.
People-First Approach
·
Reliability You Can Count On
·
A Focus on Quality
·
People-First Approach · Reliability You Can Count On · A Focus on Quality ·
WHAT WE HEARD
-
The Business
Oxford Blue Events is a newly launched, full-service event management, planning and production company — a one-stop shop covering event management, equipment hire and venue management. You serve anyone hosting an event, plus venue owners who need support running theirs. Approachable and affordable, without ever compromising on style or quality.
-
Your Ideal Client
Vision-led, trusting and collaborative. They're time-poor but still want to host an unforgettable, high-quality event — and they value the ease and certainty of knowing everything is accounted for. They care about their time, the guest experience and managing their budget.
-
What Sets you Apart
High quality at genuinely affordable prices
Every area of an event covered under one roof — no competitor in the region offers all services
All event types, not just weddings
A new, fresh approach for the Central West
-
The Competitive Landscape
Whitetop Events, Bespoke Country Weddings, White Place Events, Simply Seated and WedShed each do parts of this well — good product range, reach and approachability — but none offers the full service under one brand, and customer service is a consistent weak point across the category. That’s your opening.
Where you want to be in 2-3 years
Operating beyond the Central West, expanding services, and becoming the go-to household name in events — with a brand identity strong and flexible enough to carry new offerings without being rebuilt.
The Opportunity
A few strategic observations shaped our recommendation:
1. Own "elevated, but obtainable" Your brief holds a deliberate tension: sophisticated, elegant and elevated — yet never exclusive, unattainable or "cheap." Most brands in this space pick one side. The identity we build needs to hold both: rich, moody and refined in its visual language, warm and plain-spoken in its voice. That pairing is what will make Oxford Blue feel premium and approachable at once.
2. Build for more than weddings You were explicit that you don't want to be known for one service or event category. The identity system — naming conventions, colour, photography direction and language — will be designed to work across weddings, corporate, private and community events, and across your three service pillars (management, hire, venues), so future services slot in without diluting the brand.
3. Fix consistency at the source You told us your current branding isn't consistent across platforms — fonts and typography drift, and it's not as refined as you'd like. Now that you're live and visible, every inconsistent touchpoint is in front of real clients. The single most valuable deliverable here is a proper brand guidelines document plus ready-to-use templates, so everything — website, social, print, signage, packaging, merchandise — draws from the same well.
4. The name is a gift "Oxford Blue" gives us a natural anchor: a deep, dignified navy that pairs beautifully with the deep browns and warm neutrals you're drawn to. Few event brands have a colour built into their name — we should use it.
CREATIVE DIRECTION
Initial creative direction
Full concepts come later in the process, but based on your questionnaire and the brands you referenced (Morris Motley, Aesop, Steve Cordony, Valiant Events), here’s the territory we’d explore:
Mood
Rich, deep and tonal. Classy with a touch of moodiness — closer to a beautifully lit dinner than a bright showroom. Clean layouts, generous space, and a cohesive grid that brings the calm, structured feel you admired in Valiant and Aesop.
Colour
Primary: deep Oxford navy — the hero, drawn from your name
Secondary: deep brown and warm neutrals (stone, cream, soft taupe)
Avoiding: pink, red and orange, per your brief
Typography
A refined serif for headlines (elegant, editorial) paired with a clean, quiet sans-serif for body copy and functional applications — locked into clear rules so the font drift you’re experiencing now never happens again.
Voice
Warm, assured and plain-spoken. Words we’ll build around: seamless, considered, effortless, accounted for. Words we’ll avoid: cheap, exclusive, luxury-for-the-few.
SCOPE OF WORK
Recommended scope
Given the breadth of touchpoints you listed (website, social, print, signage, packaging, merchandise) and your expansion plans, we recommend the Full Brand Identity package rather than a starter package — it's the difference between a logo and a system your business can grow with.
Full Brand Identity - Recommended
A complete custom branding package for event businesses wanting a refined, strategic and highly considered visual identity that creates consistency across every client touchpoint.
Ideal for event management companies, stylists, hire businesses and venues ready to establish a strong market presence — and built to flex as your services grow.
Includes:
Brand strategy direction
Primary logo
Secondary logo suite
Submarks and brand elements
Custom colour palette
Typography suite
Brand patterns or graphic assets
Brand guidelines document
Social media brand launch assets (3)
Process & Deliverables
Three initial brand directions presented
One selected direction refined and developed
Three rounds of revisions included
Final files supplied in web and print formats
Timeframe
Estimated turnaround: 6-8 weeks, depending on scope and response times.
Investment
from $6,500 + GST
Additional Revisions
*Additional revisions or content changes billed at $220 + GST per hour.
Mini Brand Starter - Alternative option
Perfect for new event businesses, stylists or venue concepts looking for a professional and cohesive visual identity without the investment of a fully custom brand package.
This package is a semi-custom branding solution, meaning concepts are strategically tailored to your business using refined design foundations and creative direction developed by Society by Design.
Primary logo
Secondary logo variation
Brand colour palette
Font selection
Basic brand guidelines PDF
Social profile image suite only
Process & Deliverables
Two initial logo concepts presented
One selected concept refined
Two rounds of revisions included
Final files supplied in web and print formats
Timeframe
Estimated turnaround: 2 to 3 weeks depending on feedback and response times.
Investment
from $3,500 + GST
*Additional revisions or content changes billed at $220 + GST per hour.
Starter Website
Ideal for event companies, stylists and boutique venues wanting a polished and professional online presence.
Built on Squarespace using a semi-custom design approach tailored to your new branding and business requirements.
Includes:
Semi -custom designed Squarespace website
Up to 5 pages
Mobile-responsive design
Contact form integration
Social media integration
Basic SEO setup
Image placement using supplied assets
Process & Deliverables
One initial website design direction presented
Two rounds of revisions included
Client to supply written content and photography assets unless otherwise quoted
Timeframe
Estimated turnaround: 3 to 5 weeks, depending on feedback and content delivery.
Investment
From $4,500 + GST
Hosting & Ongoing Costs
Website hosting: $550 + GST per year
Monthly maintenance, health checks: $360 per quarter
Website updates: from $350 per update, where required
*Additional landing pages dependent on the scope.
*Additional revisions or content changes billed at $220 + GST per hour.
Brochure Design
A professionally designed brochure that aligns with your branding while creating a clear and elevated client experience.
Suitable for showcasing your hire range, services and packages.
Includes:
Custom brochure design
Typography styling
Basic imagery placement if supplied
Print-ready artwork files
Digital brochure version
Process & Deliverables
Two initial design directions presented
One selected direction refined
Two rounds of revisions included
Timeframe
Estimated turnaround: 1 to 2 weeks.
Investment
10 pages: From $2450 + GST
*Additional revisions or content changes billed at $220 + GST per hour.
Additional pages will be quoted based on the scope and content. Starting from $120 per page.
Social Media Starter Kit (Canva)
5 x custom-designed Canva templates, tailored to your brand:
Educational post
Quote / value-based post
Personal/story post
Carousel cover
Tip-based reel post
Templates will be:
Fully editable in Canva
Easy for you to reuse and adapt
Designed for consistency and flexibility
1 initial design direction, 2 revisions per post
Timeframe
Estimated turnaround: 1 to 2 weeks.
Investment
From $1,250 + GST
Additional Revisions
*Unlike mt template packs, revisions are included per template — not per pack — so every format is refined until it works for you. Additional revisions billed at $220 + GST per hour.
To support you at this stage, I'll also be gifting you my Business Starter Blueprint.
This is something I typically provide as a paid resource, however I truly believe it will help you build your brand the right way from here.
This blueprint is made up of three structured guides that walk you through both the strategy and foundations of building a successful brand:
Small Business Checklist — A practical starting point to ensure you have the essentials in place.
Marketing Plan Workbook — A comprehensive guide to building a clear roadmap: defining your audience, market and competitor research, SMART goals, KPIs, and planning your marketing assets.
Brand Building Workbook — Building the foundation beyond visuals: brand personality, mission, vision and values, market perception, and visual direction.
FILES TO GET YOU STARTED
You've already taken the leap and launched — now it's about giving Oxford Blue Events the brand foundations to match. Between your new brand identity and the Business Starter Blueprint, you'll have everything you need to show up consistently and professionally across every touchpoint, while giving yourself the space to grow, evolve and refine as the business finds its rhythm.
I'm really looking forward to supporting you on this journey.
Maria
Ready When You Are..
We'd love to help bring Oxford Blue Events' brand up to the standard of the events you're already delivering — considered, seamless and elevated. Here's how we get started:
Review & chat — Have a read through, sit with it, and jot down any questions. We're happy to jump on a call to walk through anything.
Confirm your scope — Let us know which package feels right (we recommend the Full Brand Identity), plus any add-ons like the website, brochure or social kit.
Lock it in — We'll send through an agreement and deposit invoice to secure your start date.
Kick-off — We begin with a brand strategy session, and the fun starts.
Proposal Acceptance
To confirm your engagement with Society by Design, complete the form below or simply reply by email confirming your selections. Once received, we'll issue your agreement and deposit invoice, and lock in your start date.